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The book published by Palgrame Macmillan which is a major publishing house in Europe examines Sa-ba as a green marketing case.


The book published by Palgrame Macmillan which is a major publishing house in Europe examines Sa-ba as a green marketing case. The academic publication named Green Marketing, written by Assocciate Prof. Ayça Can Kırgız was released in the UK. Approaching green marketing with a theoretical approach in the book, which is one of the rare studies on green marketing, the author addresses the eco-friendly practices of Sa-ba as an example of automotive sub-industry in Turkey in the form of a case analysis in the second section. You can access the e-book and printed versions of the book on www.palgrave.com. amazon.com, ebay.com and other international online bookstores.